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Updated: Jul 23, 2026

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What are the objectives of the Microsoft MB-260 Certification Exam?

The main objectives of the Microsoft MB-260 Certification Exam are to measures your ability to accomplish the technical tasks like design Customer Insights solutions, ingest data into Customer Insights, create customer profiles by unifying data, implement artificial intelligence predictions, configure measures and segments, configure third-party connections, and administer Customer Insights. Hence, the candidate should be able to develop and implement solutions to provide a better customer experience. MB-260 Dumps will help you to achieve these objectives.

Microsoft MB-260 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Select Customer Insights entities and attributes for matching
  • Resolve data inconsistencies, unexpected or null values, and data quality issues
Topic 2
  • Describe the process for consuming engagement insights data in audience insights
  • Describe use cases for audience insights
Topic 3
  • Trigger refreshes by using Power Automate or the Customer Insights API
  • Determine whether to use the managed data lake or an organization’s data lake
Topic 4
  • Identify data sources that support incremental updates
  • Configure and evaluate the customer churn models, including the transactional churn and subscription churn models
Topic 5
  • Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps
  • Create a segment from customer profiles, measures, or AI predictions
Topic 6
  • Differentiate between system refreshes and data source refreshes
  • Describe use cases for creating reports by using Customer Insights
Topic 7
  • Display Customer Insights data from within Dynamics 365 apps
  • Transform, cleanse, and load data by using Power Query
Topic 8
  • Identify capabilities and limitations for scheduled refreshes
  • Describe use cases for extending Customer Insights by using Microsoft Power Platform components
Topic 9
  • Configure scheduled refreshes and on-demand refreshes
  • Describe use cases for Customer Insights APIs

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

Microsoft MB-260 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Customer Data Platform Specialist
Exam Number:MB-260
Exam Format:Multiple choice, Scenario based, Drag and drop, Arrange in order
Certificate Validity Period:Certification subject to annual renewal via Microsoft Learn assessment
Exam Duration:120 minutes
Exam Price:USD 165 (official list price varies by country)
Available Languages:English, Other localized languages depending on availability
Related Certifications:Microsoft Certified: Customer Data Platform Specialty
Passing Score:700 / 1000 (approx.)
Real Exam Qty:40-60 (approx.)
Sample Questions:Microsoft MB-260 Sample Questions
Exam Way:Available in testing centers or online through proctored delivery.
Pre Condition:Experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Microsoft Power Platform and relevant Azure services (e.g., Azure Data Lake Storage, Azure Synapse Analytics).
Official Syllabus URL:https://learn.microsoft.com/learn/certifications/exams/mb-260

Exam MB-260: Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

The English language version of this exam will be updated on July 26, 2022. Please download the skills measured document below to see what’s changing. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.

Passing score: 700. Learn more about exam scores.

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

Download exam skills outline

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