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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) Desktop and mobile web sites
C) OTT box without web view
D) Hybrid apps using a web view
E) Native apps using BlueKai SDKs without web view

2. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on impressions set in the central rate card.
B) Clients can purchase data on a percentage of spend.
C) Clients can purchase data according to the specific terms in their contract.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on a cost per 1,000 impression basis.

3. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Agency ownership of the DMP
B) Client ownership of the DMP
C) Full client control
D) Full agency control

4. On an average, at what rate does data decay?

A) 20% per week
B) 2% per year
C) 12% per month
D) 2% per month

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) A single seat shared by all regions
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control

Solutions: