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Updated: Aug 25, 2026
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Salesforce Analytics-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified CRM Analytics and Einstein Discovery Consultant Exam |
| Exam Number: | Analytics-Con-201 |
| Certificate Validity Period: | Maintained via Salesforce certification maintenance (Trailhead modules, annual upkeep) |
| Exam Duration: | 105 minutes |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Platform App Builder Salesforce Certified Data Analyst |
| Exam Format: | Multiple Choice, Multiple Select, Scenario-based Questions |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Recommended Training: | Salesforce Trailhead CRM Analytics Modules Einstein Discovery Learning Resources |
| Exam Registration: | Salesforce Certification Registration Pearson VUE Salesforce Exams |
| Sample Questions: | Salesforce Analytics-Con-201 Sample Questions |
| Exam Way: | Online proctored exam via Pearson VUE or authorized testing centers |
| Pre Condition: | No strict prerequisites required, but recommended experience with Salesforce CRM Analytics (Tableau CRM), data modeling, and basic Salesforce platform knowledge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials |
Salesforce Analytics-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management and Preparation | - Data transformation and dataflows - Dataset creation and configuration in CRM Analytics |
| Einstein Discovery | - Model building and predictions - Insights interpretation and recommendations |
| Dashboard and App Development | - Lens creation and dashboard design - Interactive filters and user experience optimization |
| Data Integration and Connectivity | - Data synchronization and refresh strategies - Connecting external data sources |
| Security and Access | - App and dataset permissions - Row-level security and sharing rules |
Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions:
1. ACRM Analytics consultant is reviewing results from an Einstein Discovery story with a business user. They agree with the findings but notice that none of the fields used in the story have a correlation value greater than
4%. The client is now concerned that the model
may not be good enough to deploy.
Which action should the consultant take?
A) Edit the model accuracy settings and rerun it to evaluate the correlation.
B) A Identify additional data that may have a stronger relationship with the outcome variable.
C) Use the appropriate algorithm and update the model.
2. Universal Containers' CRM Analytics team is building a dashboard with two widgets.
1. List widget associated to the query "Type_2" and grouped by the dimension "Type" (multi-selection)
2. Donut chart widget associated to the query "Step_pie_3" and grouped by the dimension "Type" The team wants to use bindings/interactions so any selection in the List widget will filter the Donut chart. The queries use different datasets, and users should be able to choose more than one Type (multi-selection).
What is the right syntax for the binding/interaction?
A) 
B) 
C) 
3. The CRM Analytics consultant at Cloud Kicks is asked to a dashboard displaying Opportunities data on the account's record page. The dashboard should display only opportunity data related to the current account viewed.
How should the consultant accomplish this?
A) Create a dashboard, clone it and filter It for each account record, and embed them into the account's record pages accordingly.
B) Create the dashboard, insert in the account's record page, and apply a filter based on the opportunity's Id field.
C) Create the dashboard, insert in the account's record page, and apply a filter based on the account's Id field.
4. CRM Analytics uses permissions of the Integration User to extract data from Salesforce objects and fields when a dataflow/recipe job runs.
Why should a consultant be cautious while syncing objects and fields containing sensitive data?
A) The Integration User has Create and Modify All Data access.
B) The Integration User has Modify All Data access.
C) The Integration User has View All Data access.
5. Which recommended technique should a CRM Analytics consultant
use to access CRM Analytics data from a remote app or website?
A) Export the data to a CSV file and load it on the remote site.
B) Use HTTPS to call the /wave/query API, supplying an encoded SAQL query asa parameter.
C) Use an iFrame to embed the Salesforcepage in a remote site.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
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