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Updated: Aug 29, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Exam Price: | USD 200 (retake: USD 100) |
| Exam Format: | Multiple-choice, Scenario-based, Multiple-response |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Marketer Certification |
| Available Languages: | English |
| Passing Score: | 72% |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Drive Sales with Account Engagement (PDX101) Prepare for your Marketing Cloud Account Engagement Specialist Certification |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Lead Management | 24% | - Lists: types, capabilities and creation - Automation rules: components and use cases - Page actions - Scoring and grading: definition and management - Completion actions - Segmentation rules - Custom redirects: capabilities and use cases |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What would occur if a single prospect is not both the recipient list and the suppression list for a list email?
A. The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
B. The prospect will be sent two copies future email sends will not be impacted.
C. The prospect will be sent one copy of the email, but will be suppressed for the next email send.
D. The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.
Question 2
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A. Progressive Profiling
B. reCAPTCHA
C. "Not you"? Link
D. Kiosk/Data Entry Mode
Question 3
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
A. True
B. False
Question 4
Form or Form Handler? I want to integrate with a third-party system.
A. Form
B. Form Handler
Question 5
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
A. Automation Rule
B. Marketing Cloud Account Engagement Score
C. Profile
D. Dynamic List
Solutions:
| Question 1 Answer: D | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A,C |
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