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Updated: Jul 02, 2026
No. of Questions: 103 Questions & Answers with Testing Engine
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GCCC Strategic Communication Management Professional Sample Questions:
1. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:
A) Agree to be interviewed off the record.
B) Decline the interview.
C) Agree to be interviewed based on the relationship with the reporter.
D) Agree to interview with the chief financial officer (CFO) rather than the CEO.
2. Which of the following is an example of a quantitative research method?
A) Narrative research
B) Case studies
C) Longitudinal studies
D) Interviews
3. Benchmarking is a critical element of communication research because it:
A) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
B) identifies communication practices that can be easily introduced into the organization with minimal modification.
C) can take the place of primary research methods.
D) contributes to the improvement of communication effectiveness by identifying best practices.
4. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)
A) Advise transparent communication to affected stakeholders, proportionate to the issue
B) Follow leadership's direction since the issue is minor and unlikely to escalate
C) Recommend disclosure only if customers or media raise concerns
D) Delay any communication until legal counsel confirms there is no obligation to disclose
5. In defining the goals component of a communication plan, a communication manager should:
A) evaluate a wide range of communication channels that will reach the target audiences.
B) determine which goals can be tracked on a continuous basis.
C) request clarification from senior management regarding the resources available to implement the plan.
D) decide what the target audiences should do as a result of implementation of the communication plan.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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