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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of Affinity Models in Category Management?

A) To predict future sales trends based on historical data
B) To identify co-purchase patterns, such as chips and salsa.
C) To group similar stores, shoppers, or products
D) To identify products shoppers switch to when their first choice is unavailable.

2. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The percentage of a product's sales within a specific region.
B) The strength of a demographic group's preference for a product or category compared to the general population.
C) The total sales of a product to all demographic groups.
D) The likelihood of a product succeeding in a new market.

3. What does ROI analysis measure?

A) The percentage increase in customer satisfaction after a promotion.
B) The financial return of a promotion by comparing incremental revenue to the investment made.
C) The total sales volume generated by a promotion.
D) The cost savings achieved through a promotion.

4. What is the primary purpose of a promotional strategy?

A) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
B) To determine the pricing strategy for all products in the store.
C) To manage supply chain operations and inventory levels.
D) To create a long-term business plan for overall company growth.

5. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Gross Margin
B) Fill Rate
C) Inventory Turnover
D) Order Cycle Time

Solutions: