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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. Company CCC is an automotive component manufacturer. It manufactures three main products within its portfolio:
Product 1: Relative market share of 0.1; Market growth rate of -2%
Product 2: Relative market share of 4.0; Market growth rate of +3%
Product 3: Relative market share of 0.3; Market growth rate of +15%
Which TWO of the following statements are CORRECT? (Choose two.)

A) Product 1 is likely to be at the mature stage of its life cycle, operating in a contracting market and is fairly cash neutral.
B) Product 2 is likely to be at the mature stage of its life cycle, is likely to benefit from significant economies of scale.
C) Product 2 is likely to be at the growth stage of its life cycle, have weak profitability, poor cash generation and high capital requirements.
D) Product 3 is likely to be at the growth stage of its life cycle, at high risk of failure and further investment should be considered.
E) Product 1 is likely to be at the mature stage of its life cycle, have strong profitability and further investment should be considered.

2. A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)

A) The CRM process needs to include increasing the range of products that will be offered to customers.
B) The company must be prepared to take customers' needs into account and be able to meet these needs.
C) CRM utilizes marketing resources to retain, rather than simply attract new customers.
D) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
E) In mature markets, existing customers provide the most likely source of future earnings.

3. Company TTT produces a range of products, including products T1 and T5.
Product T1: Profitability has declined in recent years, although small profits continue to be made as the market contracts due to changing customer preferences. Overall market share is low and continues to reduce.
However, in addition to external sales T1 is also used as a component of product T5.
Product T5: A market leader within a low growth market, sources components both externally and from TTT's other subsidiaries. T5 benefits from significant economies of scale and TTT has recently considered modernizing its T5 production line but following a cost benefit analysis, decided not to proceed.
Which of the following is an appropriate strategy for TTT to adopt?

A) Divest product T1 and Harvest product T5.
B) Harvest product T1 and Divest product T5.
C) Divest both product T1 and product T5.
D) Harvest both product T1 and product T5.

4. You work as a Management Accountant for GHJ, a company that includes commitments to 'sustainability' in its mission statement.
Which THREE of the following are contributions that you, as Management Accountant, could make towards the achievement of this part of the company's mission statement? (Choose three.)

A) Ensuring the organization adopts the lowest cost technologies and suppliers.
B) Providing financial information with all non-recurring expenditures and incomes removed.
C) Measures of organization's use of non-renewable resources and environmental emissions.
D) Integrated reporting of the triple bottom line of Profits, People and Planet.
E) Project evaluations that include the externalities as well as the cash costs.

5. M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)

A) The change process should be less costly if an external change agent is appointed.
B) The bank can exploit the specialist expertise of the external change agent.
C) The external change agent will have better relationships with the bank employees than an internal change agent.
D) The speed of delivery of the change process will be quicker when using an external change agent.
E) The external change agent will be more objective in decision-making than an internal change agent.
F) As a dedicated resource, the external change agent can give more time to the change process.

Solutions: