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Last Updated: Aug 14, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Practice Q&A's
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber & Data Management | 25% | - Segmentation and audience creation - Import/export and data quality - Data extensions and list management - Subscriber status and preferences |
| Topic 2: Email Creation & Testing | 25% | - Preview, test send, and validation - Dynamic content and personalization - Email Studio tools and editors - Sender authentication (SPF, DKIM, DMARC) |
| Topic 3: Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Email marketing fundamentals - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
| Topic 4: Sending & Automation | 20% | - Triggered emails and transactional sends - Journey Builder fundamentals - Guided sends and user-initiated sends - Automation Studio basics |
| Topic 5: Tracking & Reporting | 10% | - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) - Interpreting results and optimization |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A) Manual Engagement
B) Web Conversion
C) Email Engagement
2. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
A) Automation Studio Email Activity
B) Multi-Step Journey
C) User Initiated Send
3. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
A) Auto Suppression List
B) Triggered Send Managed Lists
C) Global Unsubscribe List
4. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
A) Content Detective
B) Test Send
C) Send Preview
5. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
A) _Open data view
B) Tracking Data Extract
C) Total Opens measure
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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