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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) Purchased, Initiated Checkout, Completed Registration, Rated
B) App Launched, Added Payment Info, Purchased, Completed Tutorial
C) Achieved Level, Purchased, Completed Registration, Viewed Content
D) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
E) App Launched, Initiated Checkout, Purchased, Spend Credits

2. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) Your Facebook page fans.
B) All audiences you need.
C) People interested in music.
D) A custom audience based on your website visitors.
E) People from your customer database.

3. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Cost per click, cost per mile, percentage point lift, and video views.
B) Percentage point lift, message association, favorability, and cost per click.
C) Percentage point lift, message association, and cost per click.
D) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

4. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Select reach objective to optimize delivery.
B) Select video views objective in order to run on both placements.
C) Make sure video has sound
D) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
E) Shorten the video length to 15 seconds in order to run both placements.
F) Shorten the video length to 20 seconds in order to run on both placements.

5. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A) Auction optimized for video views
B) Auction optimized for reach
C) TRP buying
D) Reach and frequency
E) Auction optimized for brand awareness

Solutions: