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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A) Einstein engagement scoring
B) Einstein copy insights
C) Einstein content selection

2. What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A) Post Approvals
B) Workspace Shared Notes
C) Individually
D) Publish Macros

3. What does Priority in an in App message determine?

A) Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B) If the priority is set to 1, then the user's device will vibrate to let them know
C) Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
D) Where on the screen (top, middle, bottom) the in-app message should appear

4. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Status change through contact deletion operation
B) Contact actions in response to marketing messages
C) Data-modifications to a contact's profile information
D) Changes to a contact's attributes
E) Data retention policies

5. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A) Have subscribers opt-in.
B) No steps are required since it is already configured in your Marketing Cloud account.
C) First create and setup a business/advertising account with the audience platform
D) Call the platform hotline to ask for permission to send advertisements.

Solutions: