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Last Updated: Jul 26, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Overview and Key Concepts | 12% | - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports |
| Administration and Governance | 20% | - Manage user roles and permissions - Manage integrations with Marketing Cloud - Implement data governance policies - Monitor system health and troubleshooting - Configure system settings and preferences - Understand compliance and security considerations |
| Implementation and Configuration | 16% | - Set up data collection and event processing - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure user and visitor authentication - Configure campaign areas and zones |
| Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Set up triggers and response handling - Implement decision logic and rules - Create and test campaign variations - Configure audience targeting and segmentation - Create and manage campaigns |
| Audience Management | 16% | - Implement catalog-based recommendations - Create and manage segments - Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters |
1. What is a rule criteria that you can use in the segment creation process?
A) Dimensions
B) Social Mentions
C) Email Click Throughs
D) Actions
2. What are two ways to populate the Marketing Cloud Personalization catalog?
A) ETL Feed
B) Email Pixel
C) Web SDK
D) Third-party Integration
3. If you want to compare the completion of two objectives based on a filter, what report would you use?
A) Goal completion report
B) Referring sources report
C) Visitor behaviour report
D) Goal comparison report
4. Which three components of a server side campaign must be coded by a developer?
A) Campaign Setip
B) Content Selection
C) Parsing the JSON Response
D) Tracking of campaign statisticsd
E) EVENT API Request
5. What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
A) Variation
B) Exclusion
C) Booster
D) Elimination
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C | Question # 3 Answer: D | Question # 4 Answer: B,C,E | Question # 5 Answer: B |
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