Exam Code: 100-101
Exam Name: Meta Certified Digital Marketing Associate
Certification Provider: Facebook
Corresponding Certification: Digital Marketing Associate

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Last Updated: Sep 04, 2026

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Facebook 100-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain the importance of matching business goals to Meta campaign objectives Determine the Meta campaign objective to achieve business goals
Topic 2	Identify budget and scheduling options Identify target audience capabilities Establish Platform Presence
Topic 3	Explain the differences between the tools available to create and manage ads Identify the structure of a Meta campaign
Topic 4	Communicate the value proposition of the Meta family of apps and services for businesses Identify campaign results through ads reporting
Topic 5	Identify the steps to establish a business presence on Facebook and Instagram Given a scenario, determine the appropriate ad formats
Topic 6	Explain how to measure the success of a campaign Explain the way Meta charges for ads and where the ads are shown
Topic 7	Determine the relationship between budget and estimated results Explain the process to set up an ad account
Topic 8	Identify how Meta protects user data privacy and common ad policies Identify mobile creative best practices
Topic 9	Identify settings available at the campaign, ad set, and ad level Identify the difference between an ad and a page post

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#

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