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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A) 5%
B) 15%
C) 10%
D) 20%

2. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) One template can only be used for one email, maintaining brand standards.
B) HTML developers are needed to build templates, but not emails.
C) Emails can be formatted for desktop and mobile without extra coding.
D) Templates provide the ability to create email messages using content blocks.

3. Which combination of audiences can be selected in the recipient section for a specific Send?

A) Lists and Audiences
B) Contacts or Audiences
C) Lists or Data Extensions
D) Lists and Data Extensions

4. Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

A) The subscriber is automatically redirected to the subscription center to unsubscribe from publications
B) The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
C) The subscriber is automatically unsubscribed from the business unit from which the send originated
D) The subscriber is automatically unsubscribed from the list from which the send originated

5. Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

A) Landing Page
B) Envelope
C) Body
D) Footer
E) Subject line

Solutions: