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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration |
| Topic 2: OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Topic 3: Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Contract lifecycle management and compliance - Configure, price and quote media offerings |
| Topic 4: Media Cloud Fundamentals | 20% | - Integration with Salesforce platform and external systems - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry |
| Topic 5: Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization - Subscription products, billing and renewals |
1. A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to mae legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?
A) schema builder
B) setup / object manager
C) IDX build tool
D) IDX workbench
2. Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?
A) ad quote line
B) order
C) quotes
D) media content title
3. When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?
A) apex callable interfaces
B) Pre-Built orchestration plan
C) dataRaptors on Interface Tables
D) check availability integration procedure
4. What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?
A) a red check mark appears in the availability column
B) the check availability action returns the available quantity for manual adjustment
C) a yellow check mark appears if partial quantity is available and red if none is available
D) the check availability action updates the quantity to the available quantity
5. Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
A) ad creative size type
B) product
C) media channel
D) media content title
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,C | Question # 3 Answer: B,D | Question # 4 Answer: C | Question # 5 Answer: A |
Steward
Wordsworth
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Donna
Grace
June
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