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Last Updated: Sep 10, 2026
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GCCC SCMP Practice Q&A's
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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategy Development | 19% | - Aligning communication with organizational strategy - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning |
| Topic 2: Advising and Leading | 23% | - Aligning communication with business objectives - Strategic counsel to executives and leadership - Coaching and advising on communication practices |
| Topic 3: Ethics and Professional Standards | 10% | - Professional accountability and integrity - Applying IABC Code of Ethics - Legal compliance and ethical decision-making |
| Topic 4: Communication Management | 20% | - Team leadership and resource management - Budgeting, governance and project oversight - Developing business cases and managing performance |
| Topic 5: Reputation Management | 18% | - Identifying and mitigating reputational risks - Building and protecting organizational reputation - Crisis communication and stakeholder trust |
| Topic 6: Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
GCCC Strategic Communication Management Professional Sample Questions:
Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?
- A. Present data and anecdotes demonstrating the magnitude of the problem.
- B. Develop a detailed plan that addresses the most pressing cultural tensions.
- C. Connect employees with more experienced peers to accelerate culture adoption.
- D. Create consistent employee communications about organizational priorities.
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A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?
- A. Aggressively push back against criticism.
- B. Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
- C. Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
- D. Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
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At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?
- A. Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
- B. Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
- C. Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
- D. Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.
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Which of the following is the BEST example of a SMART goal?
- A. "Increase the number of news advisories we share with the media from four to eight."
- B. "Increase the number of employees that use our social media tool during the next six months."
- C. "Increase understanding of our business strategy among employees by 5% by 1 January."
- D. "Increase customer advocacy by 100% by the end of this calendar year."
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You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:
- A. Flighting
- B. Randomization
- C. Pulsing
- D. Continuity
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