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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A) Match records by Account ID
B) Match records by fuzzy match rules
C) Q Match records by email address
D) Match records by CRM ID

2. LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A) Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B) A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C) A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D) Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

3. LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A) Use the BU switcher in the North America BU to switch to Europe.
B) Log out of the North American BU and log into the European BU to review the program.
C) Create a custom user role in the European BU with access to the folder the program is in.
D) Instruct the user in the European BU to take a screenshot and email it to them to review.

4. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A) Rename the Salesforce connector for the Sandbox org
B) Delete all data from the Sandbox org
C) Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D) Unverified and delete the Salesforce connector for the Sandbox org
E) Create a new Salesforce Connector for the Production org

5. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects were set to "true" for opted out and set to "false" for do not email.
B) The prospects were set to "false" for opted out and set to "true" for do not email.
C) The prospects are opted out of the list used on the operational list email send.
D) The prospects were on a suppression list used on the operational list email send.

Solutions: