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Updated: Sep 09, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 60 |
| Passing Score: | 72% |
| Exam Price: | USD 200 |
| Exam Format: | Multiple-choice |
| Related Certifications: | Salesforce Marketer Certification |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (at a test center) |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content |
| Topic 3: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules |
| Topic 4: Administration | 11% | - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions |
| Topic 5: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Topic 6: Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft uses location based scoring categories .
- B. LenoxSoft must add prospect to a dynamic list
- C. LenoxSoft added location based criteria
- D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. True
- B. False
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Create a custom dataset using only data from the fiscal year.
- B. Develop a new lens that includes only data from the fiscal year.
- C. Use the 'fiscal year' filter on the Pipeline Dashboard.
- D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Send the content via an autoresponder email with a link to download the content.
- B. Prospects with invalid emails are sent an autoresponder requesting email verification.
- C. Using the data format drop-down, set the email validation option at the form level.
- D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
What is true about grading? [Choose two answers]
- A. You cannot change the default profile criteria
- B. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
- C. All prospects start with a grade of D.
- D. A prospect can be associated to multiple profiles.
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