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Updated: Aug 15, 2026

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Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Personalization Accredited Professional Exam
Exam Number:AP-216
Related Certifications:Salesforce Accredited Professional Program
Exam Duration:75 minutes
Exam Format:Multiple-choice, Multiple-select, Proctored (online or onsite testing center)
Passing Score:70%
Exam Price:USD 150
Real Exam Qty:50 multiple-choice/multiple-select + up to 5 unscored questions
Available Languages:English
Recommended Training:Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp)
Marketing Cloud Personalization Help Documentation
Exam Registration:Exam Scheduling Info
Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:Proctored exam delivered online or at a testing center
Pre Condition:Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005298852&type=1

Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 2
  • Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 3
  • Activation: Salesforce consultants learn to execute impactful campaigns using tools like A
  • B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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