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Updated: Jul 17, 2026
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Google adwords-display Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Display Assessment |
| Exam Number: | adwords-display |
| Exam Duration: | 75 minutes |
| Exam Format: | Multiple-choice, Scenario-based, Single-select, Multi-select |
| Related Certifications: | Google Ads Search Certification Google Ads Video Certification Google Ads Shopping Certification Google Ads Apps Certification |
| Exam Price: | Free |
| Available Languages: | English, Spanish, French, German, Italian, Portuguese, Chinese (Simplified), Japanese, Korean, Russian, Arabic, Turkish, Polish, Dutch, Indonesian, Thai, Vietnamese, Malay, Hindi, Swedish, Danish, Norwegian |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | 46–50 |
| Passing Score: | 80% |
| Recommended Training: | Google Ads Display Certification Learning Path |
| Exam Registration: | Google Skillshop |
| Sample Questions: | Google adwords-display Sample Questions |
| Exam Way: | Online, self-paced via Skillshop, no proctoring |
| Pre Condition: | No official prerequisites; basic knowledge of Google Ads recommended |
| Official Syllabus URL: | https://skillshop.exceedlms.com/student/path/18812-google-ads-display-certification |
Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Formats and Creation | 20% | - Compliance and policies - Uploaded image and HTML5 ads - Responsive Display Ads - Ad creative best practices |
| Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
| Targeting and Audience Solutions | 25% | - Demographic and geographic targeting - Audience targeting methods - Remarketing and similar audiences - Contextual and placement targeting |
| Measurement and Optimization | 20% | - Identifying and resolving issues - Conversion tracking - Optimization techniques - Key metrics and reporting |
| Bidding and Budget Management | 20% | - Manual bidding options - Automated bidding strategies - Budget allocation and pacing - ROI and performance goals |
Google Display Exam Practice Test Sample Questions:
1. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
A) Cost per conversion
B) Cost per click
C) Cost per acquisition
D) Cost per 1,000 impression
2. Linda wants to create a YouTube ad that will appear on a partner watch page. According to YouTube, there are three different ad formats that Linda can choose from. Which one of the following is NOT one of the three ad format types for a partner watch page?
A) Overlay
B) In-Stream
C) Display
D) InVideo
3. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?
A) It's an ad that is displayed as part of the DoubleClick partnerships.
B) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
C) It's an ad that shows at the end of a video.
D) It's an ad that is fed into the Google Content Network of sites partners.
4. You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?
A) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
B) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
C) Mary can use your YouTube account for her company in order to get her ads on YouTube.
D) Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
5. Which of the following are the best practices for video content on YouTube?
A) Create videos that teach and engage the YouTube community on your services.
B) Keep your videos to atleast 10 minutes.
C) Update your content on regular basis.
D) Create videos that feature original content.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A,C,D |
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