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Updated: Jul 18, 2026

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Google adwords-search Exam Overview:

Certification Vendor:Google
Exam Name:Google Ads Search Certification (formerly AdWords Search Advertising)
Exam Number:Google Ads Search Certification
Exam Format:Multiple choice, Multiple select
Exam Duration:75 minutes
Exam Price:USD 0
Real Exam Qty:Approximately 50
Passing Score:80%
Certificate Validity Period:1 year
Related Certifications:Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification
Google Ads Apps Certification
Available Languages:English, Spanish, French, German, Portuguese, Japanese, Chinese
Sample Questions:Google adwords-search Sample Questions
Exam Way:Online via Google Skillshop (self-paced, non-proctored)
Pre Condition:No formal prerequisites required; basic knowledge of digital marketing recommended
Official Syllabus URL:https://skillshop.withgoogle.com

Google adwords-search Exam Syllabus Topics:

SectionObjectives
Search Campaign Fundamentals- Account and campaign structure
  • 1. Campaign hierarchy (campaigns, ad groups, ads)
    • 2. Settings and configuration basics
      - How Google Search Ads work
      • 1. Auction system and ad rank
        • 2. Search intent and keyword targeting
          Keyword and Audience Targeting- Audience targeting
          • 1. Remarketing concepts
            • 2. Demographic and interest targeting
              - Keyword match types
              • 1. Negative keywords
                • 2. Broad match, phrase match, exact match
                  Bidding and Budget Management- Bidding strategies
                  • 1. Manual CPC vs automated bidding
                    • 2. Smart bidding strategies (Max conversions, Target CPA)
                      - Budget optimization
                      • 1. Daily budget allocation
                        • 2. Performance-based scaling
                          Measurement and Optimization- Optimization techniques
                          • 1. A/B testing ads
                            • 2. Quality Score improvement
                              - Performance tracking
                              • 1. Conversions and conversion tracking
                                • 2. Google Ads reporting metrics (CTR, CPC, CPA)
                                  Ad Creation and Assets- Responsive Search Ads
                                  • 1. Headlines and descriptions optimization
                                    • 2. Ad strength signals
                                      - Ad extensions (assets)
                                      • 1. Sitelinks, callouts, structured snippets
                                        • 2. Call and location extensions

                                          Google Search Advertising Advanced Exam Practice Test Sample Questions:

                                          1. Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

                                          A) Client
                                          B) Direct response
                                          C) Branding
                                          D) Conversion


                                          2. You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
                                          Which of the following searches would most likely cause your ad to be displayed on Google?

                                          A) Any phrase with the keyword oil painting, such as old oil paintings
                                          B) Paintings in Oil
                                          C) Oil Painting
                                          D) Watercolor painting


                                          3. Which of the following tools is used to manage multiple Google AdWords accounts?

                                          A) Picasa
                                          B) Keyword Tool
                                          C) My Client Center
                                          D) Campaign Manager


                                          4. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

                                          A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
                                          B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
                                          C) Jerry can do this through Google AdWords editor and the Campaign Manager.
                                          D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.


                                          5. You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

                                          A) Google web server
                                          B) Doc server
                                          C) Index servers
                                          D) Directly from the web page


                                          Solutions:

                                          Question # 1
                                          Answer: D
                                          Question # 2
                                          Answer: C
                                          Question # 3
                                          Answer: C
                                          Question # 4
                                          Answer: B
                                          Question # 5
                                          Answer: B

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