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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A. 1
B. 4
C. 3
D. 0

Question 2

An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A. Unmap it, as Datorama will calculate it automatically.
B. Populate the logic within a custom measurement. Set Aggregation to AVG.
C. Populate the logic within a custom measurement. Set Aggregation to SUM.
D. Populate the logic within a custom measurement. No need to change Aggregation.

Question 3

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A. 1
B. 3
C. 0
D. 2

Question 4

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A. Ease of Maintenance
B. Ease of Setup
C. Performance (Performance when loading a dashboard page)
D. Scalability

Question 5

An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A. LEFT(EXTRACT(csy['campaign_name]],~',0),3)
B. LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
C. EXTRACT(csv[campaign_name!;@',1)
D. EXTRACT(csv[campaign_name'],-,0)
E. EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)

Solutions: