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Last Updated: Aug 10, 2026
No. of Questions: 261 Questions & Answers with Testing Engine
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Salesforce MCAE-Con-201 Practice Q&A's
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Topic 2: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading |
| Topic 3: Email Marketing | 20% | - Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to create and send emails |
| Topic 4: Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers |
| Topic 6: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
A) Track the prospect's click path through the website's content.
B) Associate visitor activity to a prospect on form submission.
C) Trigger page actions to occur when a prospect visits a certain URL.
D) Capture complete demographic information about an anonymous visitor.
2. How many variations of Dynamic Content it is possible to create
A) A/B (2)
B) A-Z (25)
C) 10
D) A-C (3)
3. LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
A) Enable tracking opt-in preferences for visitors from specific countries.
B) Remove tracking code from the website and create new sites for each country.
C) Enable tracking opt-in preferences for all website visitors.
D) Create visitor filters for prospects that are known to be located in Europe.
4. LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
A) Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B) A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C) A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D) Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
5. Select three available Marketing Cloud Account Engagement Editions
A) Marketing Cloud Account Engagement Ultimate
B) Marketing Cloud Account Engagement Standard
C) Marketing Cloud Account Engagement Plus
D) Marketing Cloud Account Engagement Growth
E) Marketing Cloud Account Engagement Professional
F) Marketing Cloud Account Engagement Advanced
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C,D,F |
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