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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agentAssigned as a contact owner, other agents who might have interacted with the contact, and contact ' s property interest. The data model has a relationship between Contact > person account > real estate agent > property objects and all of those are available in CRM, populated in synchronized data extension in the Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Automation Studio to prepare personalization data and initiate journey.
B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
C. Use Automation Studio and Salesforce sends with campaign as an audience.
D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Question 2

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Einstein Engagement Scoring
B. Advertising Studio
C. Data Studio
D. Google Analytics 360

Question 3

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

A. Enhanced Dynamic Content Block
B. Dynamic Content Block
C. Lookup AMPscript function
D. LookupRows AMPscript function

Question 4

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.
What should they be aware of with respect to sender reputation?

A. They should have one SAP for transactional sends and another for commercial sends.
B. They should request a shared IP since their volume is under 500,000 messages per month.
C. They should have one dedicated IP address for every 100,000 messages sent per month.
D. They should send at least 100,000 messages per month to maintain their sender reputation.

Question 5

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ' Contact Me ' .
How should they set up their data in Marketing Cloud?

A. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the Data.
D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.

Solutions: