Exam Code: Marketing-Cloud-Intelligence
Exam Name: Marketing Cloud Intelligence Accredited Professional Exam
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification

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Salesforce Marketing-Cloud-Intelligence Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Marketing Cloud Intelligence Accredited Professional Exam
Exam Number:	Marketing-Cloud-Intelligence
Available Languages:	English
Real Exam Qty:	40-45
Related Certifications:	Salesforce Accredited Professional Marketing Cloud Advanced Cross Channel Accredited Professional Marketing Cloud Personalization Accredited Professional
Exam Format:	Multiple Choice, Multiple Select
Passing Score:	60%
Exam Price:	$150 USD
Exam Duration:	90 minutes
Certificate Validity Period:	3 years
Sample Questions:	Salesforce Marketing-Cloud-Intelligence Sample Questions
Exam Way:	Online proctored exam
Pre Condition:	Recommended experience with data modeling, ETL, SQL, BI implementations, marketing analytics, and Marketing Cloud Intelligence projects.
Official Syllabus URL:	https://help.salesforce.com/s/articleView?id=005298839&language=en_US&type=1

Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:

Topic	Details
Topic 1	Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
Topic 2	Mapping: Marketing professionals will focus on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes critical to efficient data organization.
Topic 3	Vlookup: This section evaluates proficiency of marketing professionals in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks.
Topic 4	QA Ability: This section focuses on common QA steps for various scenarios, enabling Salesforce marketing professionals to ensure data quality and platform performance.
Topic 5	Overarching Entities: Salesforce marketing professionals will deepen their understanding of overarching entities, their use cases, and application, crucial for strategic data organization and analysis.
Topic 6	Calculated Dimensions & Measurements: This section measures skills in using calculated objects, recognizing aggregation types, and employing these tools for tailored marketing analytics.
Topic 7	Data Integration Code Ability: This section evaluates proficiency with common Marketing Cloud Intelligence functions, enabling Salesforce marketing professionals to integrate diverse data sources effectively for comprehensive marketing intelligence.
Topic 8	Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the "Source of Truth" for data accuracy.
Topic 9	Harmonization Center (Patterns Data Classification Validation): Salesforce marketing professionals will learn about the Harmonization Center’s capabilities, including classification rules, validation lists, patterns, and harmonized dimensions to ensure data reliability.
Topic 10	CRM: This topic tests knowledge of CRM properties and their behavior within Marketing Cloud Intelligence. This knowledge is crucial for syncing customer relationship data with marketing campaigns.
Topic 11	General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-intelligence-ap---AP-215

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