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Updated: Aug 24, 2026
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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 3 years |
| Exam Price: | $200 USD |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Marketing Cloud Intelligence Specialist Salesforce Marketing Cloud Consultant |
| Exam Format: | Multiple choice, Multiple select |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud Intelligence Documentation Salesforce Trailhead Marketing Cloud Intelligence Modules |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Exam Scheduling |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Dashboarding | - Dashboard creation and configuration - Insights and reporting - Visualization best practices |
| Topic 2: Marketing Use Cases and Activation | - Business reporting use cases - Campaign performance analysis - Cross-channel marketing insights |
| Topic 3: Data Modeling and Transformation | - Normalization and harmonization - Data model structure and schema design - Metrics and dimensions configuration |
| Topic 4: Data Quality and Troubleshooting | - Data validation and monitoring - Error handling and debugging - Performance optimization |
| Topic 5: Administration and Security | - Platform configuration - Data access control - User roles and permissions |
| Topic 6: Data Ingestion and Integration | - Data synchronization and scheduling - Data ingestion processes - Data sources and connectors |
1. What Is a disadvantage of using a Vlookup formula?
A) Could extend processing time of data streams.
B) Can return values only from the same data stream type
C) It cannot be used more than once from the same data stream.
D) It allows classifying data only on a basis of mutual entity keys.
2. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
A) 100
B) N-A
C) 150
D) 300
3. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?
A) Interest & Registered
B) Registered
C) Confirmed Interest
D) Interest
E) Confirmed Interest & Registered
4. Which two statements are correct regarding LiteConnect?
A) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
B) The dataset does not conform to the standard data model
C) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
D) It does not require any identification of entities, keys or any other categorization.
5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
A) 1
B) 3
C) 0
D) 2
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B,D | Question # 5 Answer: C |
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